What is Coupon Management Software?
Well, there are thousands of coupon management software out there in the market. But all the features have similar features and options available.
Coupons code are most useable to e-commerce businesses. Because these coupons help customers to take action like purchasing products. In fact, customers buy sooner when they have a coupon code or promo code.
Day by day, more eCommerce businesses are using digital or online-based coupons to sell their products. So, Coupon codes are a new way of boost up the sells. Coupon codes need to be relevance, timeliness, and perceived value to maximize exposure and increase brand value.
What Types of Deals to Promote through Coupon Management Software
Usually, some popular types of deals are either Code-based or amount based. But you can choose different types of coupons depends on your business goal. But, before announcing the coupon always calculate how much will you make a profit or what will be the loss.
Some other discounts or promotional code options are-
- Free shipping
- New product launch
- Abandoned cart check out
- Free gift for the first time buyer
- Sign up program
- Launch a referral program.
Throughout time, customer preferences might change due to new interests, experiences. So explore what type of coupon you want to giveaway.
Types of Coupon Management Software
- Branded Coupon: The main objectives of the coupon management is to generate sales. Try to use branded Coupons, because you are getting massive exposure and your coupons are getting standing out from the others. Offer customize options to attract customers.
- Bar Code Coupons: A good coupon management software should have bar code coupons options. This system will allow you to integrate with your product and generate codes when necessary. Especially in the retail business, QR codes or bar codes are commonly used.
- Referral Coupon: Another option of Coupon Management is the referral coupon marketing. It is very crucial that your customers consume these promo codes effectively.
- Social Sharing: Social sharing is another to consider when you think about coupon management software. Through, social media campaigns, you can share coupons on Facebook, Twitter.
- Integrate with CRM: You can integrate your CRM with coupon Management software. This CRM integration will allow you to sync with your existing or new customers. You are able to see customers’ order history, buying profile, and history. When you launch your next campaign, you can promote the new deals through coupon management software.
Traits of Good Coupon Management Software
- It is developer-friendly: The developer-friendly coupon management software enables you to implement custom or tailor-made coupons. You can customize your coupon according to your campaign and preference.
- It Provides API: An API Platform can get integrated with your current infrastructure. Connect it with your own CRM or Coupon Management Software. API”s will provide you seamless options. Through API, you are able to combine all your marketing channels into a powerful system.
- Tracks and Analyze your performance: Coupon Marketing or Coupon Management will directly link to customer data. And we all know how important is the data! A good Coupon Management Software will gather all data into meaningful information.